Personal Project 1: Foodentity
Food choice is influenced by our cultural heritage and time/space coordinates, and says much about who we are. We also use food choice to construct our identity, making ideological and political food decisions. Our relationship with food is complex, revealing a range of human emotions, and passionately held ideals and beliefs.
Food photography in popular culture and the mainstream media conjure fantasies of everyday life: a consensual hallucination which we all buy into. We perpetuate a cycle of media, image, reality, image. Food images have a central status in our lives, epitomised by the growth of popular tv, magazines, cookbooks, blogs, and the proliferation of food images posted to social media.
'Foodentity' explores identity in relation to food, and questions the idealised food image in contemporary culture.